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NCJ Number: 166197 Find in a Library
Title: Research & Results: Summary of the Advertising Council's Strategic Task Force Research, Impact of Public Service Advertising Campaigns, Opinion Research Polling
Corporate Author: Advertising Council, Inc
United States of America
Date Published: 1997
Page Count: 5
Sponsoring Agency: Advertising Council, Inc
New York, NY 10016
Sale Source: Advertising Council, Inc
261 Madison Avenue
New York, NY 10016
United States of America
Type: Survey
Language: English
Country: United States of America
Annotation: In July 1995, the Advertising Council focused its long-term strategy on addressing the needs of children, and an initiative known as Commitment 2000 was proposed to determine why Americans seemed to ignore the plight of children.
Abstract: Researchers found that Americans saw problems of children as a small part of a larger, irreversible pattern of economic and moral decay. Americans who were in a position to help were reluctant to act because they did not interact on a regular basis with families in need. Americans tended to blame parents for the problems of children and labeled many parents as uncaring and irresponsible. In addition, Americans felt helpless and frustrated by potential solutions to the plight of children and believed government programs such as welfare actually made problems of children worse rather than better. The effectiveness of public service announcements as a means of communicating with and educating parents and children is discussed, and the role of opinion research polling in devising solutions to such problems as drunk driving, crime, and domestic violence is examined.
Main Term(s): Public Opinion of Juveniles
Index Term(s): Crime Causes; Juvenile crime control; Juvenile delinquency factors; Juvenile delinquency prevention; Juvenile statistics; Media coverage; Parental influence; Public education; Violence prevention
Note: OJJDP PR Initiative
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