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NCJRS Abstract

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NCJ Number: 166896 Add to Shopping cart Find in a Library
Title: Reality Check Community Kit
Corporate Author: Substance Abuse and Mental Health Services Admin (SAMHSA)
US Dept of Health and Human Services
United States of Americ
Date Published: 1996
Page Count: 47
Sponsoring Agency: NCJRS Photocopy Services
Rockville, MD 20849-6000
Substance Abuse and Mental Health Services Admin (SAMHSA)
Rockville, MD 20857
Sale Source: NCJRS Photocopy Services
Box 6000
Rockville, MD 20849-6000
United States of America

Substance Abuse and Mental Health Services Admin (SAMHSA)
US Dept of Health and Human Services
1 Choke Cherry Road
Rockville, MD 20857
United States of America
Type: Citizen Involvement Material
Language: English
Country: United States of America
Annotation: This kit presents background information, guidelines, and sample media messages and camera-ready print materials for use in conducting community campaigns to prevent and reduce problems associated with marijuana use by youth.
Abstract: The materials are designed for use by parents, teachers, police officers, religious leaders, business owners, and youth. The campaign theme is "Marijuana Is a Drug. Help Our Kids Understand." The campaign aims to increase awareness of the increase in marijuana use since the early 1990's, its frequent mixing with other drugs such as PCP or crack, and its effects; to assist young people in refusing marijuana or stopping use; to involve adult caregivers and mentors; and to change norms promoting the use of marijuana. Campaign leaders are encouraged to adapt this theme to their own community or group and their own materials. Other suggestions are to acknowledge and incorporate the culture of the people being reached, collaborate with other community groups, spread the message, and use the camera-ready artwork in this kit. Checklists, illustrations, and lists of resource materials and organizations
Main Term(s): Drug prevention programs
Index Term(s): Controlled Substances; Juvenile drug use; Marijuana; Media coverage; Public relations programs
Note: DCC
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