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NCJRS Abstract

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NCJ Number: 183775 Add to Shopping cart Find in a Library
Title: Evaluation of the National Youth Anti-Drug Media Campaign: Historical Trends in Drug Use and Design of the Phase III Evaluation
Author(s): Robert Hornik; David Judkins; Andrew Golub; Bruce Johnson; David Duncan
Corporate Author: Westat
United States of America

University of Pennsylvania
Annenberg School of Communications
United States of America

National Development and Research Institute, Inc. (NDRI)
United States of America
Editor(s): Joan Murphy
Date Published: June 2000
Page Count: 143
Sponsoring Agency: National Development and Research Institute, Inc. (NDRI)
New York, NY 10010
National Institute on Drug Abuse
Bethesda, MD 20892-9561
NCJRS Photocopy Services
Rockville, MD 20849-6000
Office of National Drug Control Policy
Washington, DC 20500
Superintendent of Documents, GPO
Washington, DC 20402
University of Pennsylvania
Philadelphia, PA 19104
Rockville, MD 20850
Contract Number: N01DA-8-5063
Publication Number: ISBN 0-16-050483-X
Sale Source: Superintendent of Documents, GPO
Washington, DC 20402
United States of America

NCJRS Photocopy Services
Box 6000
Rockville, MD 20849-6000
United States of America
Document: PDF
Type: Program/Project Evaluation
Format: Document
Language: English
Country: United States of America
Annotation: The National Youth Anti-Drug Media Campaign was initiated in 1998 to provide drug education for young people and to prevent young people from initiating drug use, especially marijuana and inhalants.
Abstract: The Office of National Drug Control Policy conducted the media campaign in three phases, with an evaluation component for each phase. The first phase was a 26-week pilot test conducted between January and June 1998 in 12 metropolitan areas. The second phase, conducted between July 1998 and July 1999, involved the release of the media campaign to a national audience. The third phase, which began in September 1999, marked the full implementation of the media campaign. The evaluation of the media campaign will focus on whether the media campaign is getting its messages to the target populations as intended, what impact the media campaign is having on changes in outcomes, and lessons learned that will support further decision-making on the media campaign. An appendix lists strategic goals and objectives of the 1999 National Drug Control Strategy. References, tables, and figures
Main Term(s): Juvenile drug use
Index Term(s): Drug abuse education; Drug prevention programs; Juvenile drug abusers; Marijuana; Media coverage; Program evaluation; Television programming
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