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NCJ Number: 184244 Find in a Library
Title: UPDATE: National Youth Anti-Drug Media Campaign Newsletter, Summer/Fall 2000
Corporate Author: Office of National Drug Control Policy
US Executive Office of the President
United States of America
Date Published: 2000
Page Count: 8
Sponsoring Agency: Drug Policy Information Clearinghouse
Rockville, MD 20849
NCJRS Photocopy Services
Rockville, MD 20849-6000
Office of National Drug Control Policy
Washington, DC 20500
Sale Source: NCJRS Photocopy Services
Box 6000
Rockville, MD 20849-6000
United States of America

Drug Policy Information Clearinghouse
P.O. Box 6000
Rockville, MD 20849
United States of America
Document: PDF
Type: Youth-Oriented Material
Format: News/Media
Language: English
Country: United States of America
Annotation: This newsletter describes various programs that are part of a national youth anti-drug media campaign.
Abstract: The My Anti-Drug Campaign's overall goal is to communicate normative education and positive alternatives in young people's own words. It reinforces the message that drug use is not the norm among peers, it is "cool" to be drug free and there are many positive and better things to do than use drugs. The newsletter describes: (1) a multi-media initiative that asks young people to describe what it is in their lives that stands between them and drugs; (2) girl-oriented TV ads from the Partnership for a Drug-Free America; (3) involvement of young people in community service, young people who are 50 percent more likely to live healthy, drug-free lives than their uninvolved peers; (4) a program to explore the nexus between drugs and school violence; (5) teacher resources to help weave anti-drug messages into classroom lessons; (6) anti-drug messages from entertainment artists; and (7) an update of a Campaign effort to share public service announcement opportunities with organizations that promote Campaign goals.
Main Term(s): Juveniles
Index Term(s): Adolescent attitudes; Attitude change; Controlled Substances; Drug prevention programs; Educational courses; Media support; Office of National Drug Control Policy (ONDCP); Public education; Youth community involvement
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