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NCJRS Abstract

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NCJ Number: 219282 Find in a Library
Title: Communications Toolkit: Telling Your Weed and Seed Story
Corporate Author: US Dept of Justice, Office of Justice Programs
Community Capacity Development Office (CCDO)
United States of America
Date Published: 2008
Page Count: 1
Sponsoring Agency: US Dept of Justice, Office of Justice Programs
Washington, DC 20009
Sale Source: US Dept of Justice, Office of Justice Programs
Community Capacity Development Office (CCDO)
810 7th Street, NW
Washington, DC 20009
United States of America
Document: HTML
Type: Technical Assistance
Format: Document
Language: English
Country: United States of America
Annotation: This toolkit provides easy-to-use instructions for planning a communications campaign and offers sample tools of the trade for Weed and Seed strategies, which is an innovative, comprehensive multiagency approach to law enforcement, crime prevention, and community revitalization.
Abstract: The toolkit provides instruction in the basics for mounting a communications campaign that describes and promotes Weed and Seed strategies. Suggestions are provided for motivating the community, reaching sponsors, raising awareness of Weed and Seed strategies and activities, promoting events and resources that tout Weed and Seed activities and achievements, and building partnerships in the community. A section of the toolkit entitled “Tools of the Trade” includes samples, checklists, and worksheets, as well as resources. Another section of the toolkit provides guidance on designing a marketing strategy. Topics addressed are the definition of marketing, how to think like a marketer, and the importance of asking the right questions. Another component of the toolkit focuses on tailoring the message to be communicated. This section elaborates on the following advice: focus your communication; identify cultural differences; and use appropriate language. The final component of the toolkit provides guidance on finding local partners to assist in a communications campaign. Suggestions are offered for recruiting residents and forming a steering committee as well as involving civic groups, mass media, faith-based organizations, colleges and universities, advertising and public relations firms, and U.S. Attorneys’ Offices.
Main Term(s): Community crime prevention programs
Index Term(s): Communications; Community resources; Community Responses (crime prevention); Crime prevention planning; Weed & Seed Programs
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