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NCJ Number: 235981 Add to Shopping cart Find in a Library
Title: Preliminary Assessment of the Youth Marijuana Campaign
Corporate Author: Office of National Drug Control Policy
US Executive Office of the President
United States of America
Date Published: June 2003
Page Count: 160
Sponsoring Agency: NCJRS Photocopy Services
Rockville, MD 20849-6000
Office of National Drug Control Policy
Washington, DC 20500
Sale Source: NCJRS Photocopy Services
Box 6000
Rockville, MD 20849-6000
United States of America

Office of National Drug Control Policy
US Executive Office of the President
Washington, DC 20500
United States of America
Type: Program/Project Evaluation
Format: Document
Language: English
Country: United States of America
Annotation: This report presents preliminary information on the early impact of the Office of National Drug Control Policy’s (ONDCP’s) Marijuana Campaign.
Abstract: Data from the 2003 Partnership Attitude Tracking Study (PATS) Interim Teens Survey Results found that past- year marijuana use among youth (grades 6-12) declined a significant 13 percent (32 to 28 percent) between 2002 and 2003. Lifetime use of marijuana also decreased a significant 15 percent (40 percent to 34 percent). The percentage of youth in grades 6 through 12 who perceived great risk in trying marijuana once or twice increased 17 percent between 2002 and 2003. Youth who reported high exposure to the campaign’s marijuana ads on television were significantly less likely to report using marijuana in the past year compared to those who reported seeing none of the ads. Generally, the new marijuana ads tested better than previous ads. These results support the decision to develop more stringent criteria for airing the ads, and it alerted the Media Campaign staff to the importance of closely monitoring the Advanced Tracking Study data so as to better assess the impact of the ads. This report advises caution in reviewing the findings of these analyses, since both the PATS and tracking data are preliminary, and the studies are ongoing. The final PATS report and the Wave 7 evaluation report, in particular, will allow ONDCP to make a more complete assessment of the Marijuana Campaign’s impact. A CD-R is included for the PATS data. Appended supplementary data
Main Term(s): Drug prevention programs
Index Term(s): Community crime prevention programs; Effectiveness of crime prevention programs; Juvenile drug use; Marijuana
To cite this abstract, use the following link:
http://www.ncjrs.gov/App/publications/abstract.aspx?ID=257969

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