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NCJRS Abstract

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NCJ Number: 68161 Find in a Library
Title: INTERPRETING MODAL FREQUENCIES TO MEASURE SOCIAL NORMS
Journal: SOCIOLOGICAL METHODS AND RESEARCH  Volume:8  Issue:4  Dated:(MAY 1980)  Pages:70-486
Author(s): C JACOBSEN; T VAN DERVOORDT
Date Published: 1980
Page Count: 17
Type: Statistics
Format: Article
Language: English
Country: United States of America
Annotation: A SERIES OF CRITERIA TO FACILITATE THE SOCIOLOGICAL INTERPRETATION OF MODAL RESPONSES IS PROPOSED, SO AS TO DETERMINE THE EXISTENCE OR STRENGTH OF A SOCIAL NORM.
Abstract: THE EMPIRICAL STUDY OF SOCIAL NORMS HAS BEEN HAMPERED BY A LACK OF STANDARDIZED QUANTITATIVE MEASURES AND CRITERIA FOR THE INTERPRETATION OF RESEARCH DATA. TWO CRITERIA ARE SUGGESTED, BOTH DERIVED FROM THE MODAL PROPORTION OF RESPONSES. THE FIRST CRITERION SIGNIFIES A MODAL PROPORTION LARGE ENOUGH TO REPRESENT A POPULATION NORM. THE SECOND CRITERION IS LESS STRINGENT AND INDICATES THE PRESENCE OF A PROMINENT NORM. MINORITY NORMS AND PLURALITY NORMS ARE ALSO QUANTITATIVELY DEFINED. THE PROPOSED PROCEDURE INVOLVES A SUCCESSION OF COMPUTATIONS APPLIED TO RESPONSES TO AN ATTITUDINAL OR BEHAVIORAL QUESTION FROM A REPRESENTATIVE SAMPLE SO AS TO DETERMINE THE DEGREE TO WHICH A SOCIAL NORM IS EVIDENCED IN THE RESPONSES. THE COMPUTATIONS WILL INDICATE THE EXISTENCE OF A REPRESENTATIVE NORM (EVIDENCE OF A CLEAR, ESTABLISHED NORM), A PROMINENT NORM (PROMINENT BUT NOT REPRESENTATIVE), A PLURALITY NORM (NORM HELD BY SLIGHTLY MORE THAN HALF THE RESPONDENTS), AND A MINORITY NORM (NORM HELD BY A SIGNIFICANT MINORITY OF RESPONDENTS). THE COMPUTATION PROCESS IS APPLIED TO TWO SURVEYS. MATHEMATICAL EQUATIONS, TABULAR DATA, NOTES, AND REFERENCES (CA.20) ARE INCLUDED.
Index Term(s): Evaluation; Public Attitudes/Opinion; Statistical analysis; Surveys
To cite this abstract, use the following link:
http://www.ncjrs.gov/App/publications/abstract.aspx?ID=68161

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