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NCJRS Abstract

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NCJ Number: 74532 Find in a Library
Title: San Antonio (Texas) Alcohol Safety Action Project - Analytic Study Number 7 - Final Analysis of Public Information and Education, 1972 Through 1974 - Final Report
Author(s): K F Langland; T E Hawkins; C B Dreyer
Corporate Author: Southwest Research Institute
United States of America
Date Published: 1977
Page Count: 43
Sponsoring Agency: National Technical Information Service
Springfield, VA 22151
Southwest Research Institute
San Antonio, TX 78284
US Dept of Transportation National Highway Traffic Safety Admin
Washington, DC 20590
Contract Number: DOT-HS-049-1-065
Publication Number: DOT-HS-804-054
Sale Source: National Technical Information Service
US Dept of Commerce
5285 Port Royal Road
Springfield, VA 22151
United States of America
Document: PDF
Type: Program/Project Evaluation
Language: English
Country: United States of America
Annotation: This analytic study describes and evaluates the Public Information and Education (PIE) countermeasure of the San Antonio, Texas, Alcohol Safety Action Project (ASAP), 1972-1974.
Abstract: PIE focused attention on the hazards of the drinking-driver through three countermeasure activities: a mass media campaign using television, radio, and newspapers; a citizen involvement campaign which used speaking engagements, distribution of fliers, posters, and pamphlets, contacts with military and industrial groups, and breathalyzer displays; and a driver and traffic safety enrichment campaign directed to students, teachers, and administrators. Scientific evaluation of the Public Information and Education Study was accomplished through analysis of data generated by four annual household surveys and four annual voluntary roadside sureys. Analysis of the household survey data showed that PIE was effective for the general public and that it was fairly effective in increasing levels of awareness and recognition of ASAP in Anglo, Latin, and Black ethnic groups. The program met with less success in increasing levels of knowledge among the Black population and in being equally effective in reaching youth and adult populations. Data from the roadside surveys indicate that PIE was not effective in reaching drunk drivers. Although PIE did as well or better than planned, much remains to be done. The data analyses are presented in 22 tables.
Index Term(s): Alcoholic beverage consumption; Driving Under the Influence (DUI); Information dissemination; Police community relations; Program evaluation; Public education; Texas; Traffic offenses
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