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NCJ Number: 78257 Find in a Library
Title: Evaluation of a Campaign To Reduce Vandalism (From Designing Out Crime, P 127-137, 1980, R V G Clarke and P Mayhew, ed. - See NCJ-78253)
Author(s): D Riley
Date Published: 1980
Page Count: 11
Sponsoring Agency: Pendragon House, Inc
Campbell, CA 95008
Sale Source: Pendragon House, Inc
2898 Joseph Avenue
Campbell, CA 95008
United States of America
Language: English
Country: United Kingdom
Annotation: An evaluation of an antivandalism television campaign, conducted in Northwest England by Granada television early in 1978 as a preliminary to a possible national campaign, is described.
Abstract: The effectiveness of the campaign was assessed in three studies, one conducted by the Home Office Research Unit, and two conducted for the Central Office of Information at the request of the Home Office. The Home Office study compared the levels of four measures of vandalism during the campaign period (February 1, 1978, to April 30, 1978,) and those during the equivalent period in 1977. Attention was also paid to the monthly levels of vandalism in the interval between these two periods. This comparison was made for selected places in Northwest England where the publicity was transmitted ('test area') as well as for a 'control' area in Northeast England (where Granada television was not transmitted). None of the evaluations provided any reliable evidence that the advertising in the Granada television area had a significant effect on parents' attitudes to vandalism or on the amount of vandalism committed. Two reasons were suggested to account for the failure of purely persuasive offender-oriented campaigns: (1) potential offenders are unlikely to be moved by exhortation or generalized threats unless they have reason to believe that the risks of detection are worsened and (2) remote advertising messages may stand little chance of competing with the immediate pressures operating at the time an offense is being considered. Footnotes and tabular data are given.
Index Term(s): Crime prevention measures; Crime specific countermeasures; England; Evaluation; Vandalism
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