skip navigation

PUBLICATIONS

Register for Latest Research

Stay Informed
Register with NCJRS to receive NCJRS's biweekly e-newsletter JUSTINFO and additional periodic emails from NCJRS and the NCJRS federal sponsors that highlight the latest research published or sponsored by the Office of Justice Programs.

NCJRS Abstract

The document referenced below is part of the NCJRS Virtual Library collection. To conduct further searches of the collection, visit the Virtual Library. See the Obtain Documents page for direction on how to access resources online, via mail, through interlibrary loans, or in a local library.

 

NCJ Number: 97180 Add to Shopping cart Find in a Library
Title: Recent Literature on Drug Abuse Prevention and Mass Media Focusing on Youth, Parents, Women and the Elderly
Journal: Journal of Drug Education  Volume:13  Issue:3  Dated:(1983)  Pages:255-271
Author(s): P Bandy; P A President
Date Published: 1983
Page Count: 17
Sponsoring Agency: National Institute on Drug Abuse
Bethesda, MD 20892-9561
Contract Number: 271-81-6402
Type: Program/Project Evaluation
Format: Article
Language: English
Country: United States of America
Annotation: This article reviews the recent literature on mass media campaigns and communication approaches promoting drug abuse prevention aimed at four target audiences: youth, parents, women, and the elderly.
Abstract: Media effectiveness, including advantages and disadvantages of each medium according to target audience, is discussed. Of the four target groups, the youth audience is the most heavily studied by researchers and communicators. Parents, a relatively new advocacy group, can be viewed as targets and as intermediaries, although little research on either role has been documented. Women have been the targets of awareness campaigns, generally on the effects of tranquilizing drugs, while the elderly have been addressed on the topic of appropriate licit drug use. The importance of audience analysis, of segmenting audiences into subgroups, and of designing customized presentations has been cited as critical across all target populations. Fifty-four references are listed. (Author abstract modified)
Index Term(s): Drug information; Drug prevention programs; Media coverage; Program evaluation; Public education
To cite this abstract, use the following link:
http://www.ncjrs.gov/App/publications/abstract.aspx?ID=97180

*A link to the full-text document is provided whenever possible. For documents not available online, a link to the publisher's website is provided. Tell us how you use the NCJRS Library and Abstracts Database - send us your feedback.