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  NCJ Number: NCJ 188563   Add to Shopping cart   Find in a Library
  Title: Identifying Strategies to Market the Police in the News
  Document URL: PDF 
  Author(s): Stephen Chermak Ph.D. ; Alexander Weiss Ph.D.
  Date Published: 2000
  Page Count: 80
  Series: NIJ Research Report
  Annotation: A national survey of police agency public information officers and media personnel examined the day-to-day interactions of police public information officers and news personnel and the strategies used by police agencies to market community policing initiatives to the public.
  Abstract: The law enforcement survey was mailed to 239 police agencies in cities with populations over 100,000. The media questionnaires were administered to the major newspaper and two television organizations located in the same metropolitan statistical areas as the police organizations. Results revealed that the police-media relationship was typically quite accommodating, cooperative, and mutually supportive. Public information officers appeared to be the primary means through which the police agency managed its public image. Police and media personnel had positive attitudes about their relationship. Nevertheless, community policing was a low priority topic for news. The news coverage that occurred presented a limited perspective on the philosophy of community policing. Findings suggested that police agencies should devise and implement broad marketing strategies to increase public awareness and involvement in community policing activities and that police education needed broadening to include discussions of more effective ways to market community policing. Appended figures, tables, and 20 references
  Main Term(s): Police-media relations
  Index Term(s): Press relations ; Public information ; Media coverage ; Community policing ; NIJ final report
  Sponsoring Agency: National Institute of Justice (NIJ)
US Department of Justice
Office of Justice Programs
United States of America
  Grant Number: 96-IJ-CX-0078
  Sale Source: National Institute of Justice/NCJRS
Box 6000
Rockville, MD 20849
United States of America

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  Type: Report (Study/Research)
  Country: United States of America
  Language: English
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