The BEHAVE framework is a guide that can help you draft strategies for successful programs. It asks four simple questions that must be answered before you proceed. Put simply, a strategy is a statement that provides a blueprint for action. It sums up all you have learned to date and answers the following 10 questions.
These questions fall under the following four categories:
- Problem statement.
- What is the social problem I want to address?
- What action do I believe will best address that problem? (action)
- Who is being asked to take that action? (audience)
- What does the audience want in exchange for adopting this new behavior? (key benefit)
- Why will the audience believe that anything we are offering is real and true? (support)
- What is the competition offering? Are we offering something the audience wants more? (competition)
- What is the best time and place to reach members of the audience so that they are the most disposed to receiving the intervention? (aperture)
- How often and from whom does the intervention have to be received if it is to work? (exposure)
- How can I integrate a variety of interventions over time in a coordinated manner that will influence the behavior? (integration)
- Do I have the resources to carry out this strategy and, if not, where can I find useful partners? (affordability)