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Communications Toolkit--Telling Your Weed & Seed Story Office of Justice Programs Seal Community Capacity Development Office Office of Justice Programs
Design a Marketing Strategy
Ask the Right Questions

You must ask yourself a number of questions to form an effective marketing strategy.

To create a blueprint for your strategy, use the BEHAVE Framework, a worksheet developed by the Academy for Educational Development that will help guide you through the most essential questions.

In addition to using the framework to create a blueprint for your strategy, you should also review 10 key strategic questions to maximize your results.