Choose a Delivery Method—Interactive Media
Interactive media vehicles include, but are not limited to, Web sites, e-newsletters, listservs, podcasts, Webcasts, and blogs. The interactive field is fast moving and ever changing.
- Interactive media vehicles are designed to be used at the audience's convenience.
- Your audience can access interactive messages when and where they want.
- Interactive media have the potential to reach many people quickly.
- Online users are more engaged in seeking the content, which can mean that they are more likely to be interested in and to retain your message.
- Electronic media can be used to facilitate two-way communication between your organization and your target audience.
- Information disseminated through interactive media can be updated relatively quickly and easily.
- Listservs allow organizations and individuals to quickly and simultaneously communicate with many people and provide your audience with a way to respond.
- Using interactive media requires access to and the ability to use equipment such as computers or MP3 players and software.
- Users may choose not to access the information.
- Web sites require the owner to provide a great deal of maintenance to keep the audience coming back over the long term.