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Communications Toolkit--Telling Your Weed & Seed Story Office of Justice Programs Seal Community Capacity Development Office Office of Justice Programs
Tools of the Trade

Pitch Letter

(Insert date)

(Insert media contact information)

Dear (insert name):

On (insert date), (insert city) Mayor (insert Mayor's name) announced the release of new crime data that show decreases in all violent crimes, including gun crimes, committed during the past year.

I would like to suggest a feature story on the (insert community name) Weed and Seed initiative. Weed and Seed is a community-based, multiagency approach to addressing violent crime, gang activity, drug use, and drug trafficking in communities hardest hit by violence and eroding social and economic stability. Established by the U.S. Department of Justice in 1991, Weed and Seed now has more than 300 officially recognized sites in communities nationwide.

The (insert community name) Weed and Seed initiative has benefited our community by bringing people and resources together to prevent and control crime and improve the overall quality of life. Please help me promote the success of the Weed and Seed strategy and encourage continuing community support.

For more information, visit (insert Weed and Seed Web site URL). Direct additional questions to (insert contact name, title, and phone number).

Sincerely,
(Your name)
(Your organization)

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