The broadcast media voluntarily provide their valuable air time
to inform the public that a child has been abducted with the idea
that such information is in the best interest of the community.
In exchange for this assistance, broadcasters can reasonably expect
- An Alert will be terminated as soon as it has been determined
that the announcement is no longer needed.
- An Alert will be issued based only on previously agreed-on
- Contact between broadcasters and law enforcement officials
will be continuous.
- Law enforcement will be continuously accessible to broadcasters.
- Law enforcement will respect the decision of broadcasters
not to air, or to delay airing, AMBER Alerts because of factors
such as the lack of proximity of the AMBER event to the station,
the action of other stations in the market airing the Alert,
and programming concerns (e.g., sensitivity to children who may
be watching or listening; contractual obligations requiring the
station to present certain programs, such as sports, uninterrupted;
or staff availability).
- The media will do its best to accommodate law enforcement
requests for issuing AMBER Alerts, and the media and law enforcement
will work out ways to air Alerts that do not conflict with contractual
obligations (by using a crawl at the bottom of the screen, for
- The Federal Communications Commission requires each station
to retain decisionmaking authority over the material it airs.
Open lines of communication between broadcasters and law enforcement
officials are crucial. The safe return of children must remain
the paramount concern and focus.