As part of its effort to support mentoring nationwide, OJJDP developed a promotional campaign to encourage adults to become mentors by learning about the benefits and availability of mentoring opportunities. As part of the campaign, ads have appeared in the official programs of the 2003 and 2004 Major League Baseball League Championships and World Series games and the 2004 and 2005 All Star games. A mentoring promotion from OJJDP also appeared in Vista, the nation's oldest dual-language magazine serving the Hispanic community. This October, OJJDP will again continue its campaign in the League Championship and World Series programs.
In 2005, OJJDP launched an Internet safety campaign aimed at parents and children. The baseball-themed "Safe at Home" ads carried a message from President Bush in which he noted that "Parents need to pay as much attention to their children when they're on the Internet as when on a playground." The ads appeared in the game programs for the 2005 Little League Regional Championships and World Series.