Once victim service providers have completed their plans to commemorate NCVRW, it is helpful to send a general press release to local print and broadcast media that highlights key activities they will sponsor. The sample press release, which includes a national perspective and a quotation from the Director of the Office for Victims of Crime, can be easily personalized to state and local jurisdictions. The sample NCVRW letterhead included in the camera-ready artwork of the Resource Guide can be utilized for the press release. Usually, local libraries have a reference book listing print and broadcast media nationwide that can help create a current media mailing list.
One of the best ways to promote victims rights and services is through the broadcasting of public service announcements (PSAs). The three sample PSAs can be utilized for either radio or television stations. Each PSA should be personalized to include contact information for local victim services, along with any relevant data that accurately reflect crime and victimization in the area in which the PSAs are broadcast. Victim advocates should contact local radio and television stations at least six weeks prior to NCVRW and ask to speak to the public service director. S/he can provide guidelines about whether the station accepts PSAs and the preferred format. While some stations simply accept PSA scripts that are read by on-air "personalities," others ask that the scripts be read by a representative from the organization that submits them. Be sure to understand and follow any guidelines that radio and television stations provide.
The opinion/editorial page(s) are the most frequently read section of most newspapers. The sample opinion/editorial column should be personalized and expanded to reflect information pertinent to the community in which it will be published, such as current crime statistics, personal victims vignettes, and information about local victim services. The column can also be submitted to local radio and/or television stations as an actuality, which is a 60-second statement of opinion that is usually read on air by the author. Victim service providers should consider submitting the opinion/editorial column or radio/television actuality from a local NCVRW Planning Committee or coalition.
Remember to use the sample NCVRW letterhead for printing the opinion/editorial column or broadcast actuality!