Working With the Media
Your local library is likely to have extensive reference resources
to help you develop or enhance a directory of broadcast, print
and web-based media for your jurisdiction. In addition, YAHOO offers
an excellent service that lists general and specialized media according
to region and/or state. It is available on the web at: http://dir.yahoo.com/News_and_Media/By_Region/.
The sample camera-ready NCVRW letterhead should be utilized to
print all resources from this section.
SAMPLE PRESS RELEASE
Once victim service providers have completed their plans to commemorate
NCVRW, it is helpful to send a general press release to local print,
broadcast and web-based media that highlights key activities they
will sponsor. The sample press release, which includes a national
perspective and a quotation from the Director of the Office for
Victims of Crime, can be easily personalized with state or local
SAMPLE PUBLIC SERVICE ANNOUNCEMENTS
One of the best ways to promote victims' rights and services is
through the broadcasting of public service announcements (PSAs).
The three sample PSAs can be utilized for either radio or television
stations. Each PSA should be personalized to include contact information
for local victim services, along with any relevant data that accurately
reflect crime and victimization in the area in which the PSAs are
broadcast. Victim advocates should contact local radio and television
stations at least six weeks prior to NCVRW, and ask to speak to
the public service director. S/he can provide guidelines about
whether the station accepts PSAs and the preferred format. While
some stations simply accept PSA scripts that are read by on-air
personalities, others ask that the scripts be read by a representative
from the organization that submits them. Be sure to understand
and follow any guidelines that radio and television stations provide.
SAMPLE OPINION/EDITORIAL COLUMN
Opinion/editorial columns can be a powerful tool to help people
in your jurisdiction understand the impact of crime on victims
and communities, and the range of rights and services available
to assist victims. The sample opinion/editorial column should be
personalized and expanded to reflect information pertinent to the
community in which it will be published, such as current crime
statistics, personal victims' vignettes and information about victims'
rights and services. The column can also be edited and submitted
to local radio and/or television stations as an actuality, which
is a 60-second statement of opinion that is usually read on air
by the author. Victim service providers should consider submitting
the opinion/editorial column or radio/television actuality from
a local NCVRW Planning Committee or coalition.
|National Crime Victims' Rights
Week: Fulfill the Promise
||April 612, 2003