One technique, 'matching and leading,' involves the replication of an opponent's communication followed by a logical conclusion that undermines the opponent's argument. A second technique is the use of perceptual systems, which involves the use of visual, auditory, or kinesthetic representation. 'Linking' consists of using a lower voice tone to link two different elements, and 'seeding ideas' introduces fresh themes upon which to build fact and suggestion. Another communication technique is to present a series of obvious questions to a witness, followed by a suggestion that entices the witness to continue the agreement. Other communication techniques are to match the client's view of the world, provide indirect suggestions, present 'double binds' that direct reasoning, and handle witness resistance or antagonism. Other techniques are to put distance between a situation and its actors, make a clear statement after a series of complex facts have been presented, and use anecdote and metaphor. Overall, the techniques are designed to preoccupy the conscious mind with facts and considerations while the unconscious mind is being influenced with persistent, indirect pleadings. Examples of each technique are provided. 14 references.