Owners and/or managers of eight drinking establishments in Thunder Bay, Ontario, Canada, were asked to participate in the evaluation of a server training program. The bars were representative of the different types of drinking establishments that exist in most communities. Training skits were developed for the following problem situations: age identification of a young patron; ordering too many drinks at once; ordering too often; drunken behavior and disorderly conduct; drunken behavior but quiet conduct; preparing to drive home when obviously impaired; ordering drinks while already intoxicated; and bothering others. Problems encountered before and during program evaluation were largely unanticipated. In particular, it was determined that effects of staff turnover, management support, and training delivery should be addressed in future programs. Study results and information on the program's availability were reported in the media in Thunder Bay, but few requests for training and information were received. This indicated that proactive marketing and lobbying are necessary to give a program sufficient exposure and insure that program results will be incorporated in community programming. 2 references