Three versions of "A Star Is Born" were shown: (1) presence version containing portrayals of alcohol drinking with the presence of its negative consequences; (2) absence version portraying alcohol drinking with no negative consequences; and (3) neutral version showing no alcohol drinking or negative consequences. Scores of attitudes toward alcohol drinking were computed and averaged to statistically test differences between film versions. As hypothesized, exposure to portrayals of alcohol drinking with its negative consequences elicited the least favorable attitudes toward alcohol drinking. Exposure to the presentation that did not show negative consequences produced the most favorable attitudes toward alcohol drinking. Supplemental data on differences obtained with the three film versions is appended. 21 references, 1 table, and 1 figure