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NCJ Number: NCJ 171131   Add to Shopping cart   Find in a Library
Title: SafeFutures Marketing Tool Kit
  Document URL: PDF 
Author(s): Lucy Hudson ; Ann L. Poritzky ; Annette Beacham
Corporate Author: Juvenile Justice Resource Ctr
United States of America
Date Published: 02/1998
Page Count: 72
  Annotation: This SafeFutures Marketing Tool Kit is designed to assist all demonstration sites in implementing the SafeFutures initiative, which is a multidisciplinary effort to provide a continuum of services and graduated sanctions for at-risk and delinquent juveniles.
Abstract: The Marketing Tool Kit is specifically designed to help sites use marketing and promotional activities in strengthening program impacts. The Tool Kit presumes the importance of marketing efforts in raising awareness about SafeFutures in the community; building support among individuals and agencies involved in SafeFutures; encouraging parents, school staff, media representatives, and others to participate in SafeFutures; and recruiting volunteers to serve on planning boards and become mentors. The Tool Kit provides quick access to practical information about marketing and promotion for SafeFutures. It includes details on various promotional tools and how to use them, and it presents a step-by-step approach for developing a marketing plan. One of the three major sections of the kit presents an introduction to marketing and a variety of promotional options. The second major section contains materials for implementing the information in the first section. The third section presents ideas for using the SafeFutures logos as well as the logos of the Office of Juvenile Justice and Delinquency Prevention, along with camera-ready and electronic versions of the logo.
Main Term(s): Federal juvenile programs
Index Term(s): Media coverage ; Media support ; Interagency cooperation ; Community involvement ; Juvenile awareness programs ; Juvenile health services ; Juvenile mental health services ; Juvenile educational services ; Adolescents at risk
Sponsoring Agency: Office of Juvenile Justice and Delinquency Prevention
US Dept of Justice
United States of America
Sale Source: NCJRS Photocopy Services
Box 6000
Rockville, MD 20849-6000
United States of America

Juvenile Justice Clearinghouse/NCJRS
P.O. Box 6000
Rockville, MD 20849
United States of America
Type: Technical Assistance
Country: United States of America
Language: English
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