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NCJ Number: NCJ 181083   Add to Shopping cart   Find in a Library
Title: Educating the Public About the Police: The Lima PSA Project, Final Report
  Document URL: PDF 
  Dataset URL: DATASET 1
Author(s): Mitchell B. Chamlin Ph.D. ; Christopher R. Stormann M.S.
Date Published: 1998
Page Count: 144
  Annotation: This project analyzed the impact of televised public service announcements (PSAs), aired for 3 months in Lima, Ohio, to educate the public about the police and to inform citizens on how to behave during encounters with the police.
Abstract: The project specifically focused on whether PSAs were effective in transferring knowledge to citizens about the police, whether the PSAs had an impact on resident satisfaction with the police, and whether the PSAs had an impact on the behavior of citizens interacting with the police. Three telephone surveys of 1,541 Lima residents were conducted to obtain data on the effectiveness of 4 PSAs: (1) helpful tips if pulled over by the police; (2) helpful tips for police emergencies and action scenes; (3) helpful tips for disturbances and disagreements with the police; and (4) the police role and community-oriented policing. Findings demonstrated that the four PSAs effectively imparted information on how to handle disagreements with the police but that they had little impact on citizen knowledge of traffic stops and emergency situations or on resident satisfaction with the police. Moreover, impact assessments of PSAs on two measures of citizen-police interaction, resisting arrest and police use of force incidents, were equally disappointing. Possible explanations for the weak findings and their implications for future research are discussed. Three appendixes provide additional information on the project methodology and findings. 60 references, 28 tables, and 1 figure
Main Term(s): Police community relations
Index Term(s): Media coverage ; Public education ; Citizen satisfaction ; Television programming ; Public Opinion of the Police ; Police-citizen interactions ; NIJ grant-related documents ; Ohio
Sponsoring Agency: National Institute of Justice (NIJ)
US Department of Justice
Office of Justice Programs
United States of America
Grant Number: 95-IJ-CX-0055
Sale Source: NCJRS Photocopy Services
Box 6000
Rockville, MD 20849-6000
United States of America

University of Cincinnati
ML 210389
School of Criminal Justice
Cincinnati, OH 45221
United States of America
Type: Program/Project Evaluation
Country: United States of America
Language: English
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