In encouraging law enforcement trainers to take a close look at the words they use and the subconscious messages they may be sending, the focus of the article is on the subconscious mind rather than on the rational, analytical mind. Trainers should understand that the subconscious mind accepts all information it receives literally, thus affording tremendous power to the words used in training. Terminology used during training and the implications it has for police officers are examined with regard to such less desirable terms as right and wrong versus the scale of desirability, routine, winning versus survival, zones of approach, and bullet-proof vests. The author recommends that law enforcement trainers instead use positive terminology to provide the most desirable mind set possible for police officers.