For agencies that don’t have a public information officer (PIO), PR consists of post-incident press releases or conferences. Many officers view PR and especially media relations as best done as little as possible. Most often, PR tasks default to command staff members because they’re in the best position to have information and discern what to provide. They are also credible sources. As part of community policing, some feel that patrol officers are the PR people because they are on the street. Personnel issues and departmental credibility issues should come directly from the command office. Departments should conduct a PR audit to determine what is being published or broadcast and how the department is portrayed. PR guidelines should then be created and include what kind of information should not be given to the public right away. A good plan should also include parameters for talking to the press. Those involved with PR should review the plan frequently. PR is an ongoing process of maintaining good relations with the public. Agencies with budgetary concerns should consider assigning a rotating on-call PIO. Department representatives should also refer to the National Information Officers Association and read books about PR. In the event of controversy, an open and consistent PR policy enables a give and take between police and public. Honesty, respect, and trust form the cornerstone of a good public relations plan. The press allows officers to find out how the community views them. PR can be a powerful tool to influence public perceptions.