Gun violence problems were identified by West Virginia's two Federal judicial districts, and each district took a slightly different approach in implementing PSN. The primary intervention in each district, however, was the creation of a media campaign based on deterring gun violence through making the public aware of Federal firearms laws. Toward this end, television, radio, billboards, and posters, flyers, and stickers spread the message in each district. In one district, a two-pronged strategy of vigorous prosecution and media outreach was developed in an effort to reduce the incidence of domestic violence and gun-related crime in general. The campaign launched in the fall of 2003 promoted the message, "If you beat your partner, you lose your guns, all of them, for life." In addition to the media campaign, training was held for domestic-violence victim advocates and law enforcement officers regarding Federal firearms laws and their application in domestic violence cases. The other district launched the project, "Hard Time for Gun Crime” (HTGC), which focuses on those who possess/use firearms illegally and at-risk youth. The HTGC strategy includes community awareness through a comprehensive media campaign, increased prosecutions, and programming that targets at-risk youth. The media campaign was initially begun in the spring of 2004 with the message, "Commit a crime with a gun, spend 5 years to life in Federal prison, no parole." In addition, law enforcement officers across the district were instructed in how to recognize the components of a Federal case. 20 tables, 15 graphs and 19 figures