Congress' objectives for the campaign were met in FY 2009 through a comprehensive media strategy designed to prevent drug abuse among youth, increase adults' awareness of the impact of drug abuse on youth, and encourage parents and other interested adults to discuss with youth the dangers of illegal drug use. The media campaign involved a combination of paid advertising (e.g., television commercials, Internet advertisements, and billboards) and public communication (e.g., outreach with media outlets in order to get stories in newspapers and TV news shows, and corporate partnerships). In FY 2009, the campaign consisted of three separate initiatives: youth-focused messages that used the "Above the Influence" (ATI) brand; an anti-methamphetamine campaign that targeted communities with the highest meth prevalence rates; and the Prescription Drug Abuse Prevention campaign, which was an effort to increase awareness among parents about prescription drug abuse by teens. Assessments of these three campaigns showed that significant percentages of the targeted audiences were aware of the campaign messages; and theses people, compared with those who were not aware of campaign messages, were more likely to hold the beliefs and attitudes promoted in the campaigns. In FY 2010 the campaign will align itself with the 2010 National Drug Control Strategy's emphasis on community-based prevention.