The security director must understand the executive's self-image in order to determine whether the executive will accept advice, body guards, or limitations on activities. The security director must also determine what types of security equipment or tactics will be unacceptable and how to tactfully explain their implementation, if necessary. Providing the answers to these questions requires a well-developed knowledge of the community, a working liaison with other agencies, and access to both the media and the executives' closest aides, and protective experience. Finally, a scientific/psychological profile detailing the subject's personality characteristics is most helpful. A profile can be constructed with the aide of mental health professionals or by using one of several simple profiles specifically developed for this purpose. One profile, developed by Vestermark, has a vertical axis which describes the public figure's status as either charismatic (e.g., a religious or political figure) governmental (e.g., public office holder), or situational (e.g., one involved with a specific issue). While these categories overlap, the intention in choosing one is to concentrate on those dominant traits that are likely to shape the subject's response to routine conditions, emergencies, and the protective effort. The horizontal axis measures the scope of the public figure's appeal which can be negative, positive, or a combination of both and can fall into the following categories: mass appeal, specific group appeal, and individual appeal. Nine possible combinations can result from a cross-reference of these two axes. The security director should determine the self-assertiveness and organizational commitment of the charge. In addition to the psychological profiles, the director should not whether the executive has any self-image problems or feelings of invincibility, fatalism, or ambivalence. A typology chart is provided.