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Leadership Skills Development Institute - Module 2 - Sessions 2 and 3, Part B - Strategies for Designing and Implementing a Resource Development Campaign

NCJ Number
83290
Author(s)
B Farrand
Date Published
Unknown
Length
0 pages
Annotation
Workshop discussion of a comprehensive fundraising campaign for community crime prevention programs continues with emphasis on recruiting volunteers, managing general appeals for small donations, and appealing for grants.
Abstract
Volunteer leaders should be sought who are well-known and reputed in the community and have good time-management skills. Such persons could represent a company's in-kind donation. Program leaders should recruit them personally and present them with a specific plan and schedule of activities. Among the strategies for obtaining small donations (under $500) from the public at large are fan-out parties, door-to-door solicitation, bulk mail, radiothons, phoneathons, and public meetings with speakers promoting the program and seeking donations. Direct mailing is relatively expensive and requires good, targeted lists; door-to-door solictiting must be planned with an awareness of the hazards and relevant local regulations; benefits can optimally be held every 2 months and should be chaired by different people. Two rules for benefit planning are to avoid paying a lot of money up front and becoming involved with selling someone else's product. The first step in applying for a grant is to determine which foundations and corporations should be targeted. Funding organizations fall into the following types: general and specific purpose, company-sponsored, and family and community foundations. Information on specific foundations and corporations can be obtained from Internal Revenue Service files. For further discussion of resource development strategies, see NCJ 83289 and 83291-93.