In obtaining limited public resources, it is important to gain support from influential persons who can become advocates for the program. Such support can be sought through a committee responsible for interpreting and selling the program to certain targeted persons and groups, including the judiciary, public officials, and the media. The media are important because they mold public opinion and give public officials a sense of what the public wants. It is important to develop a cooperative relationship with the media based upon helpfulness, openness, and frankness. Routine contacts should be maintained with the media even at times when media publicity is not being sought. Funds for juvenile programs may be obtained from certain educational funds, and assets and finances may also be received through private gifts. Volunteers are particularly important assets, because they make valuable contributions with minimal financial investment. Since monetary rewards do not supply the incentive for volunteer participation, they should receive constant positive reinforcement through expressions of gratitude and publicity for achievements. Screening and training are important for achieving effective contributions through volunteers.