Traditional methods -- crime rate, number of arrests, clearance rate, ratio of officers to citizens, and response time -used to measure a police agency's overall quality and effectiveness are limited and do not necessarily indicate a good police agency. The police chief should be a visible and accessible leader, be open to innovative ideas, and have personal integrity. The police agency should have a clear sense of its objectives, have written policies for all operational practices, and select the best-qualified individuals to be police officers. Officers should receive high quality training, and the agency should guide, train, and supervise them in restraint in the use of force. Officers who engage in misconduct must be investigated and disciplined. Moreover, the agency should have officers who respect individual rights, should address crime and order problems by using all available community resources, and should cooperate and coordinate with neighboring law enforcement agencies. Communication between the agency and the public should be open, and a positive attitude toward the media is essential. Five myths about the police, eight reports, and a statement of principles and goals of the Police Executive Research Forum are included.