Under the banner of "We Are Family," an alliance of black service providers, seniors, and churches has redefined elder abuse in the African-American community and has developed strategies for disseminating information and improving service access. The group has produced culturally- specific outreach materials and planned events designed to raise consciousness about the needs of seniors and to provide opportunities for black elderly citizens to learn about services and benefits. The project also encourages churches to develop special programs and services for seniors. Because the "We Are Family" project is still evolving, its full impact and potential have not been evaluated, but evidence to date suggests that the project has been beneficial.