The Nation's young people too often get a pro-drug message from television, films and advertisements. The article discusses the mass media as a "proxy peer," defining what is and is not "cool," and how they can be used in a broad-based antidrug campaign. The following are included with the article: (1) Getting a Fix on US Drug Use History, Washington Times, March 16, 1997; (2) Drug Abuse and Addiction Are Biomedical Problems, Hospital Practice, April 1997; and (3) Representative drug treatment research and evaluation findings, and data source information.