Many projects downplay conceptual issues, such as understanding the nature of communities, organizations, systems, social change, and crime prevention models. Therefore, a focus on populations, community members and leaders, change agents, funding agencies, and policymakers can contribute to project success. The authors specifically consider social and political contexts and capacity of projects, the development of realistic perspectives on capacity, project goals and objectives, project design, alcohol-related problem identification strategies, education and information disseminated, social change models and concepts, and project outcomes and implications. 54 references