skip navigation

LIBRARY

Abstract Database

Register for Latest Research

Stay Informed
Register with NCJRS to receive NCJRS's biweekly e-newsletter JUSTINFO and additional periodic emails from NCJRS and the NCJRS federal sponsors that highlight the latest research published or sponsored by the Office of Justice Programs.

NCJRS Abstract

To download this abstract, check the box next to the NCJ number then click the "Back To Search Results" link. Then, click the "Download" button on the Search Results page. Also see the Obtain Documents page for direction on how to access resources online, via mail, through interlibrary loans, or in a local library.

 

NCJ Number: 198783 Find in a Library
Title: Under the Radar: How the Tobacco Industry Targets Youth in Australia
Journal: Drug and Alcohol Review  Volume:21  Issue:4  Dated:December 2002  Pages:387-392
Author(s): Todd A. Harper; Jane E. Martin
Date Published: December 2002
Page Count: 6
Publisher: http://www.tandf.co.uk/journals 
Type: Legislation/Policy Analysis
Format: Article
Language: English
Country: United Kingdom
Annotation: This article discusses how the tobacco industry targets youth in Australia.
Abstract: Tobacco advertising encourages children to start smoking and reinforces the social acceptability of the habit among adults and children. Gifts with the purchase of a tobacco product may make young people more likely to take up smoking in the future. Teenagers that can name a cigarette brand readily and that own a tobacco company-sponsored promotional item are more than twice as likely to become established smokers than those that do not. The future of tobacco advertising and promotion will depend largely on the political will to amend current legislation to end these forms of marketing. Exposing to young people how they are being manipulated can provide an alternative to smoking as an act of rebellion, and move them to rebel against the companies themselves. It can also decrease the acceptability of tobacco-sponsored activities. Smoke-free policies can have the effect of reducing uptake of smoking for youth, stopping the transition from experimenting to daily smoking, and motivating teenagers to quit. The response of the industry when challenged about such promotions is that they are justifiable because they are directed at young people over 18-years-old and comply with the law. Plain or generic packaging would remove the positive elements associated with current pack imagery. These indirect strategies used by the tobacco industry to promote their products and influence smoking by young people need to be addressed by the government. The recent announcement by the Federal Government to reassess the current legislative restrictions in light of these new marketing trends is welcome. 1 figure, 37 references
Main Term(s): Australia; Deceptive advertising; Tobacco use
Index Term(s): Consumer protection laws; Drug use; Economic sanctions; Environmental quality; Juvenile drug use; Trade practices
To cite this abstract, use the following link:
http://www.ncjrs.gov/App/publications/abstract.aspx?ID=198783

*A link to the full-text document is provided whenever possible. For documents not available online, a link to the publisher's website is provided. Tell us how you use the NCJRS Library and Abstracts Database - send us your feedback.