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NCJ Number: 250835 Find in a Library
Title: Increasing Your Social Media Presence Fact Sheet
Corporate Author: IACP Center for Social Media
United States of America
Date Published: 2011
Page Count: 1
Sponsoring Agency: Bureau of Justice Assistance
Washington, DC 20531
IACP Center for Social Media
Alexandria, VA 22314
Sale Source: Bureau of Justice Assistance
US Dept of Justice
Office of Justice Programs
810 Seventh Street NW
Washington, DC 20531
United States of America
Document: PDF
Type: Factsheet; Instructional Material; Issue Overview; Report (Grant Sponsored); Report (Technical Assistance)
Format: Document (Online); Factsheet
Language: English
Country: United States of America
Annotation: This fact sheet offers suggestions for how a law enforcement agency can increase its social media presence.
Abstract: The discussion addresses the launching, promotion, and engagement with the community of an agency’s social media presence. Before launching social media activity, an agency should have a strategy for social media use. The launch should then occur in conjunction with a significant community event or occurrence that provides a suitable context for publicizing the launch. Traditional community media outlets should be central in publicizing the agency’s social media launch. Ongoing promotion of an agency’s social media presence should include having a link on the agency’s website, mentioning it in agency printed material, and having agency leaders comment on the benefits of the agency’s social media presence in their public comments. Other promotion suggestions are to add links to agency social media in email signatures that go out to other community agencies, as well as to ask other social media users to mention the agency social media presence. Using social media to engage the community in agency missions and concerns should include asking for feedback on agency performance, soliciting and answering questions, and asking for residents help in addressing public safety issues.
Main Term(s): Police community relations
Index Term(s): BJA Grant-related Documents; Bureau of Justice Assistance (BJA); Communication techniques; Police management; Police management training; Social Media
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